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General Health

Cleanliness is Next to Godliness, right?

Recently, a member who had been suffering from itchy skin was told that she might be bathing too frequently. This belief goes against everything we were told about cleanliness as children, so we wanted to discuss this with one of our favorite experts on all things skin, New York Dermatologist Dr. Lisa Airan.

Can I really be washing too much?

“Absolutely,” said Dr. Airan. We tend to think we are far less clean that we actually are. So unless there has been exercise or an activity that has put our skin in contact with dirt, other than the hands and face, most of the body stays relatively clean.

Dr. Airan notes that “there are no formal recommendations for how frequently adults should bathe. The frequency of bathing tends to differ depending on an individual’s preference, lifestyle, and culture, but the average showering schedule is usually once every 24 hours.” However, “anything more than this could strip the skin’s essential,natural oils and those with sensitive skin should be mindful.”

Excessive exfoliating can also have a negative impact. Dr. Arian tells us that it’s best if we “avoid using harsh scrubs and exfoliants on a regular basis.” As this can “cause irritation and dryness… Once or twice per week should be plenty and anything more often could be excessive.”

And if you really care about your skin’s health, forgo those long morning showers, Dr. Airan tells us that although “many patients love to take very hot showers for prolonged periods of time for relaxation, prolonged exposure to hot water can dry out the skin’s natural moisture. “ Dr. Airan recommends to “try spending a shorter duration in the shower or bath and only use warm water.“ She goes on to say that having an after-shower routine of “applying moisturizer while the skin is slightly damp, helps to keep moisture locked in.” And this need not mean using wildly expensive specialty products. Drug store moisturizers can be just as effective if they are hypoallergenic and free of potentially harsh perfumes and dyes.

Now does this mean we should all go full hippie, and never really bathe properly? Of course not, just remember to use moderation and that generally, most of the body such as the arms and legs, remain quite clean during the course of a day and, therefore, require less cleaning.

As Dr. Airan points out “creating and maintaining healthy skin is multi-factorial and starts with maintaining an active and healthy lifestyle.” We should all “stay hydrated, avoid smoking, and maintain nutritional balance in our diets to reduce inflammation.” And of course, probably the most critical advice is to “avoid aggressive sun exposure and use sunblocks to protect your skin in all conditions.”

So yes, proper bathing techniques can protect your skin and hair from unnecessary damage. And you will probably even look younger and healthier… but don’t overdo it!

Lisa Airan, MD is a world-class beauty expert and dermatologist in New York City who specializes in aesthetic dermatology, general dermatology, and skin cancer surgery.


You and your family will never wait more than 15 minutes to see a medical professional, 24 hours a day, 365 days a year. We will already have your medical history on file, and we’ll know exactly who you are when you walk in the door.

Quality of Care

We ensure the best possible medical experience, avoiding long ER wait times without compromising on quality. Our members have access to an excellent staff and hand-picked network of the city’s best specialists, and our state-of-the-art facility is equipped with the most advanced imaging technology in the world, including MRI, CAT and X-ray scans.


We will work closely with your existing physician to understand your health needs from the moment you sign up, and your doctor will be informed and involved when urgent situations arise.


Membership is limited and by referral only to ensure that every patient gets the quality of care they deserve in a quiet, comfortable environment.

Dr. Bernard Kruger, MD - Founder

Board Certified in Oncology and Internal Medicine, Dr. Kruger has been serving the needs of his patients for over thirty years from his office on the Upper East Side. As one of the pioneers of concierge medicine, Dr. Kruger is tireless in his attention to the needs of his individual patients.

Dr. Douglas Kaiden, MD - Medical Director

Board certified in emergency medicine, Dr. Kaiden has practiced since 1995 in the best ERs in New York, including Beth Israel, Mount Sinai, St. Vincent’s & NY Presbyterian / Cornell.  He has run a network of urgent care centers in the city and was Supervising Medical Physician for the US Open.  Dr. Kaiden studied at Cornell and Albert Einstein, with a residency at St. Luke’s / Roosevelt.

What We Treat: Above the Shoulders

• Allergies
• Dental pain, infection or injury
• Ear infections
• Epistaxis (nosebleeds)
• Eye infections and eye injuries
• Foreign bodies
• Headaches and migraines
• Neck pain
• Mild concussions or sports related injuries • Mononucleosis (mono)
• Rashes
• Sinus infections
• Sore throat
• Tooth pain

What We Treat: In the Belly

• Abdominal pain
• Acid reflux
• Bladder infection • Constipation
• Diarrhea
• Food poisoning
• Heartburn
• Kidney stones
• Stomach flu
• Vomiting

What We Treat: In the Chest Area

• Asthma
• Bronchitis
• Chest injuries • Colds
• Pneumonia

What We Treat: The Body in General

• Bites and stings
• Broken bones
• Burns
• Cuts, scrapes and bruises
• Dehydration
• Flu
• Female complaints
• Hemorrhoids,
• Muscle tears, aches or cramps
• Rashes and skin allergies
• Sexual concerns
• Skin infections (MRSA)
• Skin punctures or laceration
• Sprains, strains and dislocations
• Sunburn
• Urinary issues